Health is wealth! This is the new Mantra with this generation. Health consciousness has driven in. There is a need to look good and presentable. Becoming a macho man or a perfect woman is the new desire.
Is it a beautiful face or a face which could do with a few changes that you see in the mirror? If you fall into the latter category then cosmetic surgery is for you.
Good looks are the norm these days. People are ready to go to any extent to get the perfect look so much so that getting under the knife is no longer an issue. Earlier plastic surgery was done to rectify the functional issues.